Topic:
Prevention
Year:
2013
Languages:
Spanish
Location:
Americas » Northern America » Mexico
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Checate, Midete, Muevate
Description of the campaign:
Checate, Midete, Muevate (Check, Monitor and Move Yourself) is a national campaign to foster a culture of taking care of personal health, promote exercise and discourage the consumption of high calorie foods. The campaign uses a variety of media channels, including TV, radio, cinema, billboards, ads on public transport and social media.
Main messages:
Checate, es el primer paso
Midete, bajale a las grasas, al azucar y a la sal
Muévete, haz ejercicio
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
N/A
Run Time:
1:02
Can the material be adapted locally?:
N/A
More details:
confirm with owner
Contact: