World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Pouring on the Pounds
Description of the campaign: 
Campaign throughout public transport system "Don't drink yourself fat. Cut out soda and other sugary beverages. Go with water, seltzer or low-fat milk instead" A number of different videos were produced from 2009 onwards with variations of the same message.
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
N/A
Run Time: 
0:30
Can the material be adapted locally?: 
N/A
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