Topic: 
Prevention
Year: 
2008
Languages: 
English
Location: 
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Bubblewrap
Description of the campaign: 
Quit Victoria's campaign titled "Lung Disease" uses bubblewrap to depict the damage smoking can cause to your lungs. The campaign consists of a television and a radio advertisement, which aims to raise awareness about the risk of emphysema even if you smoke low tar cigarettes.
More information: 

 

 

 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Run Time: 
0:30
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Link: 
https://www.youtube.com/watch?v=IEK9-FXMqA4
Prior permission is required by owner for use of the material.: 
Contact: 
[email protected]