Topic:
Prevention
Year:
2013
Languages:
English
Location:
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Make Smoking History: Meet Mick 30
Description of the campaign:
The campaign tells the story of real-life smoker Michael 'Mick' Roberts and his battle with emphysema. In a series of television ads, Mick speaks directly to the camera and engages viewers by re-counting how his smoking has directly affected him and the people around him, namely his family.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
Yes
Run Time:
0:31
Can the material be adapted locally?:
Contact the campaign owner
Contact:
Accompanying report for the campaign:
Type:
Other
