Measure Up Campaign

Measure Up is a social marketing campaign which aims to raise awareness of the healthy choices that can help protect people from chronic diseases, beginning with physical activity and healthy eating. The campaign will raise appreciation of why behavioural change is necessary, illustrating that the benefits of lifestyle change can mean a longer, healthier, better quality life with a lower risk of chronic illness. It will also include information on what people need to do and how they can do it. The objective of the campaign is to encourage Australians to make and sustain positive changes to their behaviour, increasing their physical activity and adopting healthier eating habits, and therefore contribute to reducing morbidity and mortality due to lifestyle related chronic disease.