World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
The Huge
Description of the campaign: 
How much will being overweight affect your chances of getting cancer? How long is a piece of string? Cancer Council research shows that a waistline of around 100cm for men and 85cm for women, significantly increases the risk. Larger waistlines double the risk of bowel, breast and many other cancers
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
N/A
Run Time: 
0:30
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Prior permission is required by owner for use of the material.: