Skin Cancer Campaign - The Danish Sun Safety Campaign 2007

The Danish Sun Safety Campaign is founded by The Danish Cancer Society and TrygFonden is a prevention campaign. The mission of the campaign is go get Danes to circumvent the sun with common sense and avoid the use of sunbeds. The communication is concentrated on the 4 advices: seek shade, wear clothes/hat, put on sunscreen – and turn of the sunbeds. The vision is to reduce the amount of skin cancer cases I Denmark. The target audience is children, young people and parents with children living at home. The campaign was established in 2007. The Facebook-page “Sluk Solariet” (Turn off the sunbeds) was created in 2008 in order to communicate the connection between UV-exposure from sunbeds and skin cancer/melanoma at Social Medias. The target group is 15-25 year old Danes and the main massage is “turn of the sunbeds”. (www.facebook.com/sluksolariet) The Facebook-page “Skru Ned for solen mellem 12 og 15” ("Reduce your sun between 12 og 15 pm") was created in 2007 in order to communicate the connection between UV-exposure and skin cancer/melanoma at Social Medias. The target audience for the Facebook-page is young people and parents with children living at home. The communication is concentrated on the 3 advices: seek shade, wear clothes/hat and put on sunscreen.(https://www.facebook.com/skrunedforsolenmellem12og15 ) The app: The UV index app is a tool for showing the UV index for your, or any other, location in the world. You can get notifications when it’s time for sun protection and get inspiration for things to do in the shade. Brochure: Make your vacation a sunshine story Brochure: Do you check your moles? Brochure: your guide to sun protection Brochure for kids: Sunny and Solvej at a sunny vacation Brochure: Your skin never forgets - turn off the sunbeds