World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Rewind the Future
Description of the campaign: 
Meet Jim—the character in our Rewind the Future video—he is a man whose life flashes right before his very eyes, unhealthy habits and all. The choices you teach your child today become the habits they take into their adulthood.
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Run Time: 
1:41
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Prior permission is required by owner for use of the material.: