Topic: 
Prevention
Year: 
2011
Languages: 
English
Location: 
Europe » Western Europe » United Kingdom
World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
R UV Ugly
Description of the campaign: 
The R UV Ugly campaign gave UV skin scans in shopping centres to show sunbed users the cosmetic damage caused by over-exposure to UV. Recipients were given a print out of their scan and follow up email. The campaign was supported by a PR campaign including celebrities having skin scans and a digital campaign, including a short teaser film about using sunbeds ‘Sunbed Strip.’
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Run Time: 
0:52
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Link: 
https://www.youtube.com/watch?v=Grfd9BBkW0o
Prior permission is required by owner for use of the material.: 
Contact: 
[email protected]
Accompanying report for the campaign: 
Type: 
Evaluation report
File: 
PDF icon R UV Ugly - Entry.pdf
Type: 
Evaluation report
File: 
PDF icon R UV Ugly - Supporting Information.pdf