Topic:
Prevention
Year:
2009
Languages:
English
Location:
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Dark Side of Tanning
Description of the campaign:
The Dark Side of Tanning advertisements feature a young woman tanning on a beach (Girl beach version), a group of young men playing footy in a park (Boy footy version) or a young man watching the surf break after a surf on the beach (Boy surfer version). Through animation the advertisements demonstrate how overexposure to UVR damages skin cells even before signs of burning. They show how melanoma can spread through the body.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
N/A
Run Time:
0:30
Can the material be adapted locally?:
Contact the campaign owner
Contact: