Topic: 
Prevention
Year: 
2012
Languages: 
English
Location: 
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Smoke Free Car
Description of the campaign: 
There is evidence that social marketing campaigns are effective in attitude change and promoting readiness to quit smoking. To tackle the problem of the Northern Territory’s high smoking prevalence rate and children’s exposure to second-hand smoke Cancer Council Northern Territory conducted a public health advocacy campaign through television, radio and print materials. Through the campaign two TVC’s and 4 posters were developed around second hand smoke. The campaign materials encourage viewers to call the Quitline for support to quit.
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Run Time: 
0:30
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
File: 
Audio icon SSTVR0118 - Smoke Free Car Radio.mp3
Prior permission is required by owner for use of the material.: 
Contact: 
[email protected]
Accompanying report for the campaign: 
Type: 
Other
File: 
PDF icon CAR boy- bleed.pdf
Type: 
Other
File: 
PDF icon CAR infant.pdf- bleed.pdf
Type: 
Other
Type: 
Other