World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Wes Bonny
Description of the campaign: 
The Wes Bonny Testimonial Campaign tells the true story of a 26 year young man who died of melanoma in March 2010. Wes’ story demonstrates that melanoma does affect young people. It also acknowledges that people know how to protect themselves from the sun, they just need to be more vigilant about sun protection.
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Run Time: 
1:31
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Prior permission is required by owner for use of the material.: